The client is a major, global owner / operator of retail space contained in large shopping centers. They currently have 40 sites in Australia as well as sites in New Zealand, Western Europe and the USA. These shopping malls currently house over 12,000 retail businesses and cater for in excess of 550 million visitors each year. The challenge was to design and implement an end-to-end solution that was functional and easy to use, providing a common interface for all users.
The digital age of internet shopping has had an unrelenting effect on the retail industry in Australia. In any retail operation, especially in lieu of internet shopping, the user experience is key to driving consumer behaviour back into the brick and mortar stores. Upgrading their centres, inviting trendy international retailers, automating car parking and offering ‘onsite only’ specials to on site shoppers are just a few of strategies retailers have used to entice people back to the malls.
As such, our customer was keen to differentiate itself and draw the customer back into its stores through focusing on the shoppers experience. The goal was to engage with shoppers on a more personal basis, allowing the shopping experience to become the ‘ultimate’ experience.